Case Study - Bonn Metals:
Driving Digital Transformation for a Leading Cable Management System Manufacturer in Middle East

Client Overview
Bonn Metal Construction Industries LLC (BMCI), a division of Bonn Group, is a leading manufacturer of cable management systems, including cable trays, ladders, and industrial accessories. With a strong presence in the infrastructure sector, BMCI partnered with Brand Cafe to reimagine their digital footprint, shifting from a traditional sales model to a lead-driven, digital-first ecosystem.
Our Approach
01. UX Discovery & Wireframing
We kicked off with strategic UX workshops to understand user needs and business objectives. This informed wireframes that balanced intuitive navigation, product clarity, and lead-focused interactions, designed for both procurement heads and technical buyers.
02. UI Design & Visual Alignment

The user interface was designed to reflect BMCI’s legacy and industry credibility, clean, authoritative, and responsive. Our design maintained visual synergy with the existing offline branding while modernizing the digital aesthetic for today’s buyers.
03. Web Development & Performance Engineering

Built on a scalable and secure architecture, the new website is optimized for speed, SEO, and cross-device usability. We emphasized a mobile-first approach, ensuring seamless performance whether viewed by a site engineer or a procurement lead.
04. Technical & Content SEO

We conducted a full-site SEO overhaul, from metadata structuring and schema implementation to keyword-aligned content. Post-launch, continuous content optimization and performance monitoring ensured steady gains in search visibility.
05. Google Search Campaigns

Precision-targeted paid campaigns on Google were launched to boost visibility for high-intent keywords. A/B testing of ad creatives and landing pages led to higher CTRs and better cost-efficiency, improving qualified lead acquisition.
06. CRM Integration & Marketing Automation

To streamline inbound leads, we implemented CRM integration and automation workflows. Custom forms fed directly into BMCI’s sales pipeline, triggering email responses, alerts, and tracking, creating a seamless experience from Click on Ad to Website visit to conversion.
Results
60%
Faster
Page Speed
45%
Growth in
Organic Traffic
3x
Increase in
Qualified Leads
2.5x
Return on
Ad Spend (ROAS)
Visit the Site: bonn-group.com
Let’s brew success story togther!
Every Brand Needs the Right Recipe
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Let’s brew success story togther!
Every Brand Needs the Right Recipe
Let's Brew Something Great